For most Indian brands, Amazon and Flipkart are the two biggest online marketplaces. Launching on both at once can stretch a small team, so it helps to pick a starting point.

Things to compare

  • Your category — some categories perform better on one marketplace than the other. Study the top sellers in your category on both.
  • Fees — compare referral, closing, shipping and fulfilment fees for your price range.
  • Fulfilment options — check how each marketplace handles storage, packing and delivery.
  • Advertising — both offer sponsored ads; budget for advertising from day one.

Our recommendation

Start where your category has healthy demand and manageable competition, build reviews and stable operations, then expand to the second marketplace using the same optimised catalogue.

TheKaamPitara manages listings, ads and operations on both marketplaces.